Friday, December 11, 2009

Off on a 'Shakey' Start

Yogesh, NEN E Leader at Saveetha Engineering College, thought he had figured his milkshake shop. He'd budgeted for Rs 16,000, got three friends as investors and lined up two E Cell members for help. It was all set to launch on September 23, just in time for the college’s annual fest.
But everything went wrong.
  • His costs doubled to Rs 34,000
  • Volunteers didn't turn up for help
  • Broke and left with a half-done stall, the launch didn't happen
How many mistakes did Yogesh make? Only one: Armchair research.
Who did he interview while planning? Two juice shop owners in his hometown Kanyakumari (none in Chennai). How did he write his B Plan? He referred to the B Plan of a machine tools company. How did he build his team? He picked the first three E Cell members who volunteered.
Yogesh failed because he did not get out of his comfort zone to engage with the real world.
But importantly, Yogesh took the lessons in his stride and successfully rebuilt his milkshake startup, with the support of the management and SEC NEN E Cell. He also took a loan from his mother and reconstituted his team. Today, Fluids records Rs 1,500 in revenues a day. :)

This article is published in the NEN 360 newsletter, December edition.
Check it out here

Monday, November 16, 2009


E Cell
Saveetha Engineering College

          If this stall gets implemented, students may find a solution for a quick and healthy drink, which may serve to hold their nerves till they have their next heavy meal. At the end of the first year, we plan to make the cash flow to Rs 2000 per day, on average. By the end of the second year, we plan to extend the service to the Saveetha University (CET) and the Medical College canteen. We have a long term goal to make the ‘Shake’ stall an on campus brand and open outlets in other Saveetha colleges.
          We dedicate this work to our Principal Dr Venkatasamy and E Cell Saveetha, without whom, this wonderful chance might not have been ours. The management deserves our thanks, for it didn’t stop the campus just with academic elements, but gave us an opportunity to explore ourselves, which is possible only at this time.